Phone: 361-339-0323 | Showroom Address: 10793 Harry Hines BLVD #120, Dallas, TX 75220
A gondola display rack is the steel shelving unit that builds the aisles and walls of most convenience stores, grocery stores, pharmacies and dollar stores. Each unit stands on a base deck, rises on slotted uprights and carries shelves you can move up or down as your products change. Put several together and a single rack becomes a full aisle.
DFW Display & Fixture supplies gondola racks for sale from our Dallas showroom and ships store fixtures throughout the United States. On this page you will find the main types of gondola display rack we carry, the sizes they come in, the accessories that turn a bare rack into a merchandising tool, and three recommended products to start your layout.
A gondola display rack is a modular, freestanding or wall-mounted shelving system made of a steel base, uprights, a back panel and adjustable shelves. The back panel is usually pegboard, so you can hang hooks as well as place products on shelves. Because every part follows the same system, you can start with one unit and keep adding to it.
Retailers choose gondola shelving because it does three things at once:
That flexibility is why the same gondola display rack can hold canned goods in a grocery aisle, snacks in a convenience store or hardware in a tool shop.
Choosing the right type comes first, because it decides where the rack can stand in your store.
A double-sided gondola has shelves on both faces, so it forms the middle of an aisle and serves shoppers on each side. It is the standard choice for the center of the sales floor. Our double-sided gondola range includes black, white and wood finishes in 3 ft and 4 ft widths.
A wall, or single-sided, gondola has shelves on one face only and stands against a wall. It turns the perimeter of the store into display space and is often taller than center aisles, since it does not block sightlines. Browse our wall gondola shelving for starter and add-on units.
An end cap closes the end of an aisle and faces the main walkway. It is one of the most visible spots in the store, so retailers use it for promotions, new products and seasonal stock. See our end cap gondola units in black and beige.
Gondola runs are built from two kinds of unit. A starter is a complete unit with uprights on both ends. An add-on shares an upright with the unit beside it, so each extra section costs less than a second starter. A typical aisle is one starter followed by as many add-ons as the run needs.
Size is where most layout mistakes happen, so it pays to plan it carefully.
| Measurement | Options on our gondola units |
| Width | 3 ft or 4 ft per section |
| Height | 48″, 54″, 60″, 72″, 84″ or 96″ |
| Base shelf depth | 13″, 16″, 19″, 22″ or 25″ |
| Upper shelf depth | 10″ to 25″, depending on the unit |
These options apply to our heavy-duty aisle, wall and end-cap gondola units, which are customized to your requirements.
3 ft and 4 ft sections can be mixed to fill an exact wall length. Measure the run, divide it into sections, and allow space for end caps at each end of an aisle.
Match the base shelf to your bulkiest products and the upper shelves to the items above them. Deeper base shelves hold cases and large packs; shallower upper shelves keep small items from being pushed out of sight at the back.
Our guide to gondola shelving dimensions explains the measurements in more detail.
A bare gondola display rack holds stock. Accessories help it sell.
Browse our gondola shelves to add shelf levels or swap depths as your range changes.
Buying the right number of units is easier with a simple plan.
If you would like a second pair of eyes on your plan, our store layout guide walks through aisles, walls and counters together, or you can call 361-339-0323 and talk it through with our team.
A few planning errors cause most of the problems we see after installation:
Check each of these before you order, and the layout will go together the first time.
Both kinds of gondola display rack use the same idea, but they suit different loads.
Heavy-duty gondola units are the full aisle, wall and end-cap systems with a wide choice of heights and shelf depths, customized to your requirements. They suit grocery stores, convenience stores and anywhere with heavy, fast-moving stock.
Light-duty gondola units are lighter double-sided racks in fixed sizes, such as 60″ high with a 16″ base shelf. They suit boutiques, gift shops and smaller stores with lighter products, and they cost less per section.
If you are unsure which you need, think about your heaviest product. Cases of drinks and canned goods call for heavy-duty units; boxed gifts, accessories and light packaged goods usually do not.
The way you fill a gondola display rack matters as much as the rack itself. A few simple rules make the same shelving sell more.
Shoppers look first at the shelves between waist and eye height. Put your best-selling and highest-margin products there, and use the base shelf for heavy or bulky items and the top shelf for lighter, slower lines.
Pull products to the front of the shelf so the display looks full, even when stock behind is running low. Fences along the shelf edge stop items from falling when shoppers reach in.
Keep each category together on one section of the gondola display rack, and arrange brands within it. Shoppers find what they need faster, and they are more likely to try a second brand nearby.
Blister packs, batteries, phone accessories and small tools sell better hanging on pegboard hooks than lying flat on a shelf. Scanner hooks keep a price label at the front of each hook.
End caps are only effective while they look new. Change them with each promotion or season so regular customers notice them.
An empty space on a shelf suggests the product is gone for good. Restock often or move neighbouring products across to close the gap.
| Tier | Rack model | Facing capacity | Price | Payback |
|---|
The right number and type of units depends on your floor.
A small convenience store or boutique might use one or two center aisles of lower units, wall gondolas around two or three walls and an end cap facing the entrance. Keeping center units at 48″ to 60″ high helps the store feel open.
Mid-size stores usually run several parallel center aisles, with taller wall gondolas around the perimeter and end caps on every aisle. This is where mixing 3 ft and 4 ft sections helps fill exact run lengths.
Larger stores add more aisles and often use the tallest units at the back and on walls to maximise stock. Planning sightlines becomes more important, so shoppers can still find categories from the main walkway.
Whatever the size, start with the zones that sell the most, then add sections as you grow. A gondola display rack system is designed to be extended, so you do not need to buy every unit on day one.
Our display fixtures generally ship unassembled, and gondola units are customized to your order. For assembly options and online orders, call 361-339-0323 Ext. 2.
Once installed, gondola shelving needs very little care:
Tell us your floor size, the products you sell and the look you want, and we will help you work out the units, heights and accessories for your aisles. Call 361-339-0323, use the product enquiry form on any product page, or visit our Dallas showroom to see gondola racks for sale in person. Before you call, read our gondola rack buying guide for a checklist of what to decide first.
If you are starting a layout or adding to one, these three gondola racks for sale are a good place to begin. They cover the main parts of a gondola layout: center aisles, perimeter walls and aisle ends. Prices are as listed on each product page at the time of writing; check the page for the current price and availability.
A gondola display rack is designed for retail. It has a base deck, adjustable shelves and usually a pegboard back for hooks, and units connect into continuous aisles. Regular storage shelving is built for back rooms and is not designed to display products to shoppers.
Our heavy-duty gondola units come in 3 ft and 4 ft widths and heights of 48″, 54″, 60″, 72″, 84″ and 96″, with base shelves from 13″ to 25″ deep. Our light-duty double-sided gondola is 60″ high with a 16″ base shelf.
Our Black Double Sided Gondola is listed at $159. Heavy-duty aisle, wall and end-cap units are customized, so they are priced by quote. Call 361-339-0323 Ext. 2 for online orders.
Yes. Shelves move up or down on the uprights, and pegboard hooks clip into the back panel, so you can change the layout as your products change.
A starter unit has uprights on both ends and stands on its own. An add-on unit shares an upright with the unit next to it, which is how you extend a run into a full aisle.
Yes. We ship store display fixtures throughout the United States. Contact us with your location for delivery details.
Address: 10793 Harry Hines BLVD #120 Dallas TX 75220
Phone: 361-339-0323
Hours: Monday-Saturday 9 am to 6 pm
Sunday Closed
A+ Better Business Bureau
