Phone: 361-339-0323 | Showroom Address: 10793 Harry Hines BLVD #120, Dallas, TX 75220
The tobacco wall behind the counter is one of the busiest fixtures in a convenience store. Every sale means a staff member turning, finding a brand and handing it over, often dozens of times an hour. A well-planned cigarette display rack keeps every brand faced, priced and easy to reach, so those sales take seconds instead of minutes.
DFW Display & Fixture supplies cigarette display rack units in several standard sizes, from compact racks for small stores to full-wall units, plus custom racks built to your wall and the spring-loaded pushers that keep packs at the front of each shelf. This page compares the sizes, explains how to choose one for your wall, and recommends three racks to start with.
A cigarette display rack is a shelving unit built specifically to hold cigarette packs and related tobacco products behind a counter. Instead of plain shelves, each level is fitted with narrow pushers: spring-loaded tracks that push the next pack forward each time one is taken. The result is a wall of neatly faced brands that stays full without constant tidying.
Most racks also include:
Because the rack stands behind the counter, customers see the full selection while staff control access to it.
Our standard racks are named by their layout, such as 3x8 or 9x8, and differ mainly in width, shelf count and the number of pushers they carry.
| Rack | Price | Shelves | Pushers | Size (H x W x L) | Weight | Lighting and storage |
| 3x8 Cigarette Rack | $1,199 | 10 | 100 cigarette pushers | 96″ x 48″ x 24″ | 200 lbs | 1 LED light with posters |
| 4x7 Cigarette Rack | $1,999 | 9 layers | 126 cigarette + 24 snuff pushers | 86″ x 51″ x 20″ | 450 lbs | Enclosed base storage with doors |
| 6x8 Cigarette Rack | $2,199 | 20 | 200 cigarette pushers | 96″ x 72″ x 13″ | 300 lbs | 2 LED lights with posters |
| 9x8 Cigarette Rack | $2,999 | 28 | 300 cigarette pushers | 96″ x 108″ x 13″ | 420 lbs | 3 LED lights with posters, base storage cabinet |
| Custom Cigarette Rack | By quote | Built to order | Built to order | Built to your wall | Varies | Matched to your fixtures |
Prices are as listed on each product page at the time of writing. The 4x7 rack was showing as out of stock when this page was written, so check its page for availability.
We also carry smaller snuff and combination racks, including a 2x7 snuff rack and a 3x7 cigarette and snuff display rack, for stores with a separate smokeless tobacco section.
The right cigarette display rack is the one that fits your wall and holds every brand you sell, with room to grow.
Measure the width behind the counter and the ceiling height. Our standard racks run from 48 inches wide (3x8) to 108 inches wide (9x8), and most stand 96 inches tall, so check that the ceiling and any overhead fixtures leave room.
List every cigarette brand and variety you stock, plus any you plan to add. Each one needs at least one pusher, and fast sellers often need two or three side by side. Compare your total with the pusher count:
If you want spare cartons close at hand, choose a rack with base storage, such as the 9x8 or 4x7, so staff can restock without leaving the counter.
If you sell snuff and other smokeless products, the 4x7 rack includes 24 snuff pushers, or you can add a separate snuff rack.
The 6x8 and 9x8 racks are 13 inches deep, while the 3x8 is 24 inches deep and the 4x7 is 20 inches. Make sure staff still have room to move between the counter and the rack.
Price alone does not tell you which cigarette display rack is the best value. Dividing the listed price by the number of cigarette pushers gives a simple cost per facing:
| Rack | Listed price | Cigarette pushers | Cost per facing |
|---|---|---|---|
| 3x8 | $1,199 | 100 | about $11.99 |
| 6x8 | $2,199 | 200 | about $11.00 |
| 9x8 | $2,999 | 300 | about $10.00 |
Larger racks cost more overall but less for each facing. If your store will fill the extra space, a bigger rack is usually the better long-term buy. If you would leave half the pushers empty, the smaller rack is the smarter choice, because empty facings make a tobacco wall look poorly stocked.
How you arrange brands on a cigarette display rack affects how quickly staff can serve customers.
The shelves between shoulder and waist height are the quickest to reach. Give them to your top-selling brands, and give those brands two or three facings each so they never run empty between restocks.
Grouping brands by manufacturer, then by variety, makes the wall easier to learn. New staff find products faster, and restocking from cartons goes in a logical order.
Slower sellers and specialty varieties can sit on the highest and lowest shelves, where staff reach less often.
Keep a few facings free, or easy to reassign, so new brands can be added without moving the whole wall.
Tobacco display and age-verification rules vary by location. Check the requirements that apply to your store when you plan the layout.
| Tier | Rack model | Facing capacity | Price | Payback |
|---|
Many stores replace a cigarette display rack because the old one no longer fits the range or keeps packs faced. Signs it is time to upgrade:
When you replace a rack, measure the existing one first, then decide whether to match its footprint or use the wall more fully with a wider unit.
The parts that look small often make the biggest daily difference.
Pushers keep the front pack at the shelf edge automatically, so the display always looks full. Our standard racks ship with their pushers sized for the shelf layout, and replacement pushers are sold individually. Over time, a pusher can lose tension; swapping it takes a moment and keeps that facing working.
Clear pricing speeds up sales and reduces questions at the counter. Shelf rails on our standard racks let you label each brand individually and update prices quickly.
LED lights with posters at the top of the rack light the whole display and give you space for brand messaging. On a busy counter, a lit tobacco wall is easier for customers to read from a distance, so they often know what they want before they reach the register.
Smokeless products such as snuff use smaller, wider tins than cigarette packs, so they need their own pushers. You have three options: a rack with built-in snuff facings, such as the 4x7 with its 24 snuff pushers; a separate snuff rack beside the main cigarette display rack; or snuff pushers fitted to part of an existing rack. Keeping smokeless products in their own section makes them easier for staff to find and for customers to read.
Not every wall matches a standard size. A custom cigarette rack is built to order in size, shelf count, height, width and design, so it fills the exact space you have. It also lets you match the finish of your existing fixtures.
Custom racks suit stores with:
Pricing for a custom rack is quoted after we know your store's dimensions and requirements. Call 361-339-0323 to start.
Cigarette racks are large and heavy, from 200 lbs for the 3x8 to 450 lbs for the 4x7, and they ship unassembled.
Our standard racks ship unassembled, and assembly service is available by phone. Once the rack is in place, a few steps get it ready for business:
For a detailed walkthrough, our cigarette display rack setup guide covers layout and setup for convenience stores.
Cigarettes are high-value, fast-moving stock, so the layout of the counter area matters.
A tidy, fully faced cigarette display rack is also easier to check at a glance, which helps staff notice gaps straight away.
In stores that also sell cigars, the rack often sits beside a commercial cigar humidor, so all tobacco products are in one secure area. Many stores also add glass display cases and counters in front of the rack for lighters, vapes and accessories.
These three racks cover small, mid-size and full-wall tobacco sections. Check each product page for the current price and availability.
Order online from each product page, use the product enquiry form, or call 361-339-0323 for help choosing a size. You can also see racks in person at our showroom, 10793 Harry Hines Blvd #120, Dallas, TX 75220, Monday to Saturday from 9 AM to 6 PM. DFW Display & Fixture ships store display fixtures throughout the United States. If you are still comparing options, our cigarette display rack buying guide explains what to check before you buy.
Count the brands and varieties you sell, then match the total to the pusher count: about 100 facings suits a 3x8 rack, about 200 a 6x8 and about 300 a 9x8. Check your wall width too, from 48 inches for the 3x8 to 108 inches for the 9x8.
Yes. Our standard racks ship with their cigarette pushers sized for the shelf layout, and the 4x7 also includes 24 snuff pushers. Replacement pushers are sold individually.
Our standard cigarette racks ship unassembled. Assembly service is available; call 361-339-0323 to arrange it.
Yes. Our custom cigarette rack is built to order in size, shelves, height, width and design, and it is priced by quote based on your store's dimensions.
The 9x8 rack has a base storage cabinet, and the 4x7 rack has enclosed base storage with doors.
Our standard racks are listed from $1,199 for the 3x8 to $2,999 for the 9x8. Custom racks are priced by quote.
Address: 10793 Harry Hines BLVD #120 Dallas TX 75220
Phone: 361-339-0323
Hours: Monday-Saturday 9 am to 6 pm
Sunday Closed
A+ Better Business Bureau
